MTV Video Music Awards
This is a packaging idea for the 2017 MTV VMA's based on the idea of taking a cliche and making something new. Geometric shapes, gradients, and drop shadows are used to highlight the artists and the type.
MTV style guide proposal test animations.
Drop Shadows
Today's design uses a lot of gradients and drop shadows. The drop shadows were originally an accent to the design and photos, then it evolved into a way to reveal the artists or the photos.